Noah AI: Your Emotional Coach

We may collect the following categories of information from you:

Account Information: During registration, we collect your phone number for account creation, secure login, and account-related communications. We verify your identity using a One-Time Password (OTP). You may also create a nickname for personalization within the app. We do not collect other personal identifiers, such as your name, address, date of birth, or email address.
Conversational Data: When you interact with Noah (also reffered to as Products/FEELGOOD LABS PTE. LTD.) , our AI-powered emotional support companion, through text or voice, we collect and securely store:
- Text chat transcripts
- Transcriptions of voice interactions
Device information: Operating system version, device type, and system performance data.
Data collected via tracking technologies: As fully described in section 4.
Limited Location Information: We track the country of our users based on the phone number extension used during registration. We do not track your precise location.
Payment Information: We do not collect or process any credit or debit card information. All payment transactions for in-app purchases are handled by Apple (App Store) and Google (Google Play Store), which process your payment details securely. For website-based transactions, our third-party payment processor collects and processes payment details without us storing any sensitive payment data. We may receive transaction confirmation details but do not have access to complete payment information such as card numbers.

We may collect the following categories of information from you:

Account Information: During registration, we collect your phone number for account creation, secure login, and account-related communications. We verify your identity using a One-Time Password (OTP). You may also create a nickname for personalization within the app. We do not collect other personal identifiers, such as your name, address, date of birth, or email address.
Conversational Data: When you interact with Noah (also reffered to as Products/FEELGOOD LABS PTE. LTD.) , our AI-powered emotional support companion, through text or voice, we collect and securely store:
- Text chat transcripts
- Transcriptions of voice interactions
Device information: Operating system version, device type, and system performance data.
Data collected via tracking technologies: As fully described in section 4.
Limited Location Information: We track the country of our users based on the phone number extension used during registration. We do not track your precise location.
Payment Information: We do not collect or process any credit or debit card information. All payment transactions for in-app purchases are handled by Apple (App Store) and Google (Google Play Store), which process your payment details securely. For website-based transactions, our third-party payment processor collects and processes payment details without us storing any sensitive payment data. We may receive transaction confirmation details but do not have access to complete payment information such as card numbers.

We may use the collected data for the following purposes:

Providing and Improving Noah: Your conversational data helps Noah provide personalized and effective emotional well-being support by analyzing emotional states and offering customized recommendations.
AI Model Enhancement: Aggregated and de-identified data helps improve Noah’s AI capabilities for all users.
Personalization: Your nickname is used to personalize your interaction with Noah.
Research (Anonymized Data Only): We may use anonymized data to study mental and emotional health trends while ensuring privacy.
Technical Support and Compliance: Data may be used to resolve technical issues, enforce terms of service, and comply with legal requirements.

We may use the collected data for the following purposes:

Providing and Improving Noah: Your conversational data helps Noah provide personalized and effective emotional well-being support by analyzing emotional states and offering customized recommendations.
AI Model Enhancement: Aggregated and de-identified data helps improve Noah’s AI capabilities for all users.
Personalization: Your nickname is used to personalize your interaction with Noah.
Research (Anonymized Data Only): We may use anonymized data to study mental and emotional health trends while ensuring privacy.
Technical Support and Compliance: Data may be used to resolve technical issues, enforce terms of service, and comply with legal requirements.

We prioritize the security of your information through the following measures:

End-to-End Encryption: All user conversations are encrypted for maximum privacy.
De-identification: We do not collect personal identifiers, ensuring your data remains anonymous.
Secure Storage: Conversational data is stored using unique User IDs (randomly generated identifiers) instead of personal details.
Limited Access: No employees or third-party vendors have access to user-level conversations. Any analysis is conducted on aggregated and anonymized data.
Transcription on User Device: Voice interactions are transcribed on your device, meaning audio is never stored on our servers.
No Third-Party Sharing: We do not share conversation data or non-conversational data with any third party for any purpose.
HIPAA Compliance: We follow Health Insurance Portability and Accountability Act (HIPAA) standards where applicable to protect your health information.

We prioritize the security of your information through the following measures:

End-to-End Encryption: All user conversations are encrypted for maximum privacy.
De-identification: We do not collect personal identifiers, ensuring your data remains anonymous.
Secure Storage: Conversational data is stored using unique User IDs (randomly generated identifiers) instead of personal details.
Limited Access: No employees or third-party vendors have access to user-level conversations. Any analysis is conducted on aggregated and anonymized data.
Transcription on User Device: Voice interactions are transcribed on your device, meaning audio is never stored on our servers.
No Third-Party Sharing: We do not share conversation data or non-conversational data with any third party for any purpose.
HIPAA Compliance: We follow Health Insurance Portability and Accountability Act (HIPAA) standards where applicable to protect your health information.

The security of your data is important to us. We follow generally accepted standards to protect the personal data submitted to us during transmission and after receiving it. If you have any questions about the security of your data, you can contact us at sophia@heynoah.ai. Except as described under the “Disclosure of Your Data” section below, we do not provide your data to any third party without your specific consent, as defined by applicable law.

If you sign up to receive promotional materials via email and (push notifications), we will use the data you give us to provide the communications you have requested. If you inform us that you wish to cancel email promotional materials by selecting “unsubscribe” at the bottom of such communication or emailing us at sophia@heynoah.ai, we will remove you from our mailing list. If you no longer wish to receive push notifications, you may turn them off at the device level. If you provide your phone number to us directly or through a third party for the specific purpose of receiving an SMS message with a link to our Apps, you will receive such an SMS message (the “SMS Service”). Standard text message rates will apply.

FEELGOOD LABS PTE. LTD. and our analytics partners use technologies such as cookies, beacons, tags, and scripts to enable a service to recognize your device so you don't have to provide the same data several times during one task, to recognize that you may have already given a username and password, so you don't need to do it for every web page requested and to measure how people are using the Products.We use local storage, such as HTML5, to store content data and preferences. Third parties with whom we partner to provide certain product features also use HTML5 to collect and store data. Various browsers may offer management tools for removing HTML5.We partner with third parties, such as Facebook and Google, to manage our advertising of the Products on other sites or platforms and across your other devices based on your past visits to our Website. Our third-party partners may use technologies such as cookies to gather data about your activities within the Products to deliver such advertising to you, such as retargeting ads. We are not always able to respond to do-not-track signals. For more data about interest-based ads, including how to opt out of having your web-browsing data used for behavioral advertising purposes, please visit www.aboutads.info/choices. Please note that this does not opt you out of being served ads. You may continue to receive generic ads on these third-party platforms. You may also opt-out of receiving ads across devices by adjusting your ad preference in your Google account.We use third-party trackers to let us know when users have visited the Products by “clicking-through” our sponsored advertising or content hosted on third-party platforms. The Products use Google Analytics code to gather statistical data. Google Analytics sets cookies to help us accurately estimate the number of visitors to the Products and the volumes of usage of the Products. This is done to ensure that the Products are available when you want them and are fast. For more data on how Google Analytics processes this data, visit www.google.com/analytics.We will acquire consent from you in order to use such trackers to the extent required by applicable law.For more information on the types of cookies used by FEELGOOD LABS PTE. LTD. and your ability to restrict the behavior of cookies or disable them in your browser’s settings, please refer to the FEELGOOD LABS PTE. LTD. Cookie Policy.

We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record data such as how often you engage with the Products, the events that occur within the Products, aggregated usage and performance data, and where the Applications were downloaded from. We may link the data we store within the analytics software to any personal data you submit within the mobile application.

As true of most websites, we gather certain data and store it in log files. This data may include Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

If you receive the HTML-formatted version of our email newsletter, your opening of the newsletter is notified to us and saved. Your clicks on links in the newsletter are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

As true of most websites, we gather certain data and store it in log files. This data may include Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.

If you receive the HTML-formatted version of our email newsletter, your opening of the newsletter is notified to us and saved. Your clicks on links in the newsletter are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

All data you provide to us through the Products is stored on our secure servers located in Singapore. Any payment transactions will be encrypted using SSL technology; all payment data is stored with our payment processor and is never stored on FEELGOOD LABS PTE. LTD.’s servers.

Unfortunately, the transmission of data via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Products; any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorized access.

All data you provide to us through the Products is stored on our secure servers located in Singapore. Any payment transactions will be encrypted using SSL technology; all payment data is stored with our payment processor and is never stored on FEELGOOD LABS PTE. LTD.’s servers.

Unfortunately, the transmission of data via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Products; any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorized access.

As you may know, a recent European Union law called the General Data Protection Regulation (“GDPR”) gives certain rights to applicable individuals in relation to their personal data. Accordingly, we have implemented transparency and access controls to help such users exercise those rights. As required under applicable law, the rights afforded to you are:A right of access: you have the right to obtain (i) confirmation as to whether personal data concerning you are processed or not and, if processed, to obtain (ii) access to such data and a copy thereof. We provide you an access to such data, to get access please email us at sophia@heynoah.ai.

A right to rectification: you have the right to obtain the rectification of any inaccurate personal data concerning you. You also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.A right to erasure: in some cases, you have the right to obtain the erasure of personal data concerning you. Upon request, FEELGOOD LABS PTE. LTD. will permanently and irrevocably anonymize your data such that it can never be reconstructed to identify you as an individual. However, this is not an absolute right and FEELGOOD LABS PTE. LTD. may have legal or legitimate grounds for keeping such data.
A right to restriction of processing: in some cases, you have the right to obtain restriction of the processing of your personal data. A right to data portability: you have the right to receive the personal data concerning you which you have provided to FEELGOOD LABS PTE. LTD. in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another controller without hindrance from FEELGOOD LABS PTE. LTD. This right only applies when the processing of your personal data is based on your consent or on a contract and such processing is carried out by automated means.
A right to object to processing: you have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you when such processing is based on the legitimate interest of FEELGOOD LABS PTE. LTD.

FEELGOOD LABS PTE. LTD. may, however, invoke compelling legitimate grounds for continued processing. When your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of such data. You may, in particular, exercise that right by clicking on the “unsubscribe” link provided at the bottom of any messages received, or by mailing us at sophia@heynoah.ai.

A right to lodge a complaint with the competent supervisory authority: you have the right to contact the supervisory authority to complain about FEELGOOD LABS PTE. LTD.’s personal data protection practices.
A right to give instructions concerning the use of your data after your death: as required by applicable law, you may have the right to give FEELGOOD LABS PTE. LTD.instructions concerning the use of your personal data after your death.

To exercise one or more of these rights, you can email sophia@heynoah.ai. You may access your data to modify or update at any time by emailing sophia@heynoah.ai. We will respond to your request in a reasonable timeframe by applicable law.

As you may know, a recent European Union law called the General Data Protection Regulation (“GDPR”) gives certain rights to applicable individuals in relation to their personal data. Accordingly, we have implemented transparency and access controls to help such users exercise those rights. As required under applicable law, the rights afforded to you are:A right of access: you have the right to obtain (i) confirmation as to whether personal data concerning you are processed or not and, if processed, to obtain (ii) access to such data and a copy thereof. We provide you an access to such data, to get access please email us at sophia@heynoah.ai.

A right to rectification: you have the right to obtain the rectification of any inaccurate personal data concerning you. You also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.A right to erasure: in some cases, you have the right to obtain the erasure of personal data concerning you. Upon request, FEELGOOD LABS PTE. LTD. will permanently and irrevocably anonymize your data such that it can never be reconstructed to identify you as an individual. However, this is not an absolute right and FEELGOOD LABS PTE. LTD. may have legal or legitimate grounds for keeping such data.
A right to restriction of processing: in some cases, you have the right to obtain restriction of the processing of your personal data. A right to data portability: you have the right to receive the personal data concerning you which you have provided to FEELGOOD LABS PTE. LTD. in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another controller without hindrance from FEELGOOD LABS PTE. LTD. This right only applies when the processing of your personal data is based on your consent or on a contract and such processing is carried out by automated means.
A right to object to processing: you have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you when such processing is based on the legitimate interest of FEELGOOD LABS PTE. LTD.

FEELGOOD LABS PTE. LTD. may, however, invoke compelling legitimate grounds for continued processing. When your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of such data. You may, in particular, exercise that right by clicking on the “unsubscribe” link provided at the bottom of any messages received, or by mailing us at sophia@heynoah.ai.

A right to lodge a complaint with the competent supervisory authority: you have the right to contact the supervisory authority to complain about FEELGOOD LABS PTE. LTD.’s personal data protection practices.
A right to give instructions concerning the use of your data after your death: as required by applicable law, you may have the right to give FEELGOOD LABS PTE. LTD.instructions concerning the use of your personal data after your death.

To exercise one or more of these rights, you can email sophia@heynoah.ai. You may access your data to modify or update at any time by emailing sophia@heynoah.ai. We will respond to your request in a reasonable timeframe by applicable law.

We use information about you in the following ways:

To provide you with the Products.
To answer your questions or requests for information or handle your complaints.
To ensure that content provided by the Products is presented most effectively for you and your computer or another device.
To provide you with promotional communications, such as email, to the extent that you have provided consent to receive such communications under applicable law.
To carry out our obligations arising from any agreements between you and us.
To allow you to participate in interactive features of the Products when you choose to do so.
To notify you about updates or changes to Product features and content.
To understand your broad, non-specific geographic location to help us identify groups of users by general geographic market (such as zip code, state, or country).
To account for applicable sales taxes based on zip codes provided to our payment processors for purchases made through the Website.
To serve our advertisements to you through third-party platforms, such as Facebook or Google, on other sites and apps, or across your devices, to the extent that you have provided consent for such uses under applicable law.
To provide you with the SMS Service to the extent that you have provided consent for such practices under applicable law.
We may also ask you to complete surveys we use for research purposes, although you do not have to respond.
To manage your payments and orders.
If you are an existing customer, we will only contact you by electronic means (e-mail or in-Product communication) with information about products and services similar to those which were the subject of a previous sale to you, except if you are opt-out of such communications.

We use information about you in the following ways:

To provide you with the Products.
To answer your questions or requests for information or handle your complaints.
To ensure that content provided by the Products is presented most effectively for you and your computer or another device.
To provide you with promotional communications, such as email, to the extent that you have provided consent to receive such communications under applicable law.
To carry out our obligations arising from any agreements between you and us.
To allow you to participate in interactive features of the Products when you choose to do so.
To notify you about updates or changes to Product features and content.
To understand your broad, non-specific geographic location to help us identify groups of users by general geographic market (such as zip code, state, or country).
To account for applicable sales taxes based on zip codes provided to our payment processors for purchases made through the Website.
To serve our advertisements to you through third-party platforms, such as Facebook or Google, on other sites and apps, or across your devices, to the extent that you have provided consent for such uses under applicable law.
To provide you with the SMS Service to the extent that you have provided consent for such practices under applicable law.
We may also ask you to complete surveys we use for research purposes, although you do not have to respond.
To manage your payments and orders.
If you are an existing customer, we will only contact you by electronic means (e-mail or in-Product communication) with information about products and services similar to those which were the subject of a previous sale to you, except if you are opt-out of such communications.

By GDPR, FEELGOOD LABS PTE. LTD. provides the following information regarding its Article 6 legal bases for personal data processing:The performance of the contract (the FEELGOOD LABS PTE. LTD. Terms & Conditions) between you and FEELGOOD LABS PTE. LTD. for the data processing relating to your use of FEELGOOD LABS PTE. LTD.’s Products (including your orders and payments);FEELGOOD LABS PTE. LTD.’s legitimate interest, more specifically: Our business interest is in providing you with emails and push notifications for timely introductory materials and information about your FEELGOOD LABS PTE. LTD. account, our Product features and updates, and offers to upgrade your free account to a subscription account.Our financial interest in providing you with promotional offers and discounts concerning paid subscriptions and special offerings, such as the FEELGOOD LABS PTE. LTD. Family Plan.Our business interest is in offering you particularized or adapted content based on your usage of the Products. Our business is interested in collecting data regarding your general usage activities to improve our FEELGOOD LABS PTE. LTD. user experience.Our business is interested in requesting that you participate in Product surveys to better understand your needs and expectations.Our financial interest in providing you the opportunity to purchase FEELGOOD LABS PTE. LTD. subscriptions for the benefit of a third party through the FEELGOOD LABS PTE. LTD. “referral” program.Our business interest in providing you with customer service communications regarding your account, questions about our content offerings or your mindfulness practice, or any other matters directed to customer service staff, to have clear and easy communication with you and to respond to all your requests. Our business interest is collecting data related to unplanned downtime or errors in the Products. Our business interest is complying with our legal obligations, such as maintaining accurate financial records.

We may disclose your data to any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries.We may also disclose your data to third parties as follows:In some circumstances, based on your specific requests, we may need to disclose your data to a third party so that it can provide a service you have requested from such party or fulfill a request for data from such party. An example of this is the SMS Service.In some circumstances, we may disclose the personal data that you have provided to FEELGOOD LABS PTE. LTD. to a third party that offers and provides goods or services complementary to our own to enhance our users’ experiences by offering you integrated or complementary functionality, complementary services or bundled pricing options.If FEELGOOD LABS PTE. LTD.’s service providers (like hosting, IT maintenance, market analytics, and payment service providers) require this data to provide services to FEELGOOD LABS PTE. LTD., FEELGOOD LABS PTE. LTD. requires each of its service providers to agree to maintain the confidentiality and security of your data.If we sell or buy any business or assets, we may disclose your data to the prospective seller or buyer of such business or assets.If FEELGOOD LABS PTE. LTD. or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.If we are under a duty to disclose or share your data to comply with any legal obligation such as to comply with a subpoena, bankruptcy proceedings, or similar legal process, to enforce or apply our agreements with you; or to protect the rights, property, or safety of FEELGOOD LABS PTE. LTD. our customers, or others. This includes exchanging data with other companies and organizations for fraud protection and credit risk reduction. With third parties, such as Facebook, to serve FEELGOOD LABS PTE. LTD. advertisements on such third party platforms, to the extent that you have consented to such practices under applicable law.

The retention periods applied by FEELGOOD LABS PTE. LTD. comply with applicable legislation in effect on the date hereof, namely:For data relating to your account: such data will not be retained beyond your request that your account be deleted.For transactional data relating to your purchases: such data is kept for the entire period of the contractual relationship, then in accordance with legal obligations and applicable statute of limitation periods. Please note that this data does not include Payment Card information, which is processed by our third-party payment processors, and not FEELGOOD LABS PTE. LTD. For data collected based on your consent to receive our marketing communications: we will use such data until you withdraw consent or applicable law requires that such data is no longer used. When your data are collected in the context of requests/queries: such data are kept for the period necessary to process and reply to such requests or queries.When cookies or other trackers are placed on your terminal, they are kept for a period of 12 months. Other data will be kept as long as necessary for the purposes pursued and in compliance with our legal obligations, including the applicable statute of limitations.

To the extent that you have provided appropriate consent under applicable law to certain processing activities, such consent can be withdrawn at any time by emailing sophia@heynoah.ai

The Products may, from time to time, contain links to and from the Products of our partner networks, advertisers and affiliates. If you follow a link to any of these external websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these websites or their policies. Please check these policies before you submit any personal data to these external websites.

Our Products include social media features, such as the Facebook Like button, and widgets, such as the “Share” button, or interactive mini-programs. These features may collect your Internet protocol address, which page you are visiting on or Products, and may set a cookie to enable the feature to function properly. Social media features and widgets are hosted by a third party or hosted directly on our Products. Your interactions with these features are governed by the privacy statement of the company providing it.

You must be 18 years of age, or the age of majority in your province, territory or country, to sign up as a registered user of the Products. Individuals under the age of 18, or the applicable age of majority, may utilize the Products only with the involvement and consent of a parent or legal guardian, under such a person's account.

FEELGOOD LABS PTE. LTD. users may have the ability to post content to one or more FEELGOOD LABS PTE. LTD. forums. All such users may request and obtain removal of such posted content by contacting FEELGOOD LABS PTE. LTD. at sophia@heynoah.ai and specifically identifying the content to be removed. Please be advised that any such removal does not ensure complete or comprehensive removal of all traces of the content posted on the FEELGOOD LABS PTE. LTD. forum(s).

We may update this Privacy Policy to reflect changes to our data practices. If we make any material changes we will notify you by in-Product message, email (sent to the e-mail address specified in your account) or by means of a notice in the Products prior to the change becoming effective. We encourage you to periodically review this page for the latest data on our privacy practices. It is your responsibility to maintain a valid e-mail address as a registered user. If you opt out of communications from us, you may not receive these notifications, however they will still govern your use of the Service, and you are responsible for checking for any changes. If you continue to use the Site or the Service after changes become effective, you agree to abide by and be bound by the modified privacy policy.

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to sophia@heynoah.ai

You agree that all Personal Information collected via or by FEELGOOD LABS PTE. LTD. may be transferred, Processed, and stored anywhere in the world, including but not limited to, the United States, the European Union, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. Your Personal Information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to FEELGOOD LABS PTE. LTD. you explicitly consent to the storage of your Personal Information in these locations.

Privacy Policy

Privacy Policy

Privacy Policy

1. Data Collection, Use and Security

Information We Collect

1a. How We Use Your Information

1b. Data Security and Confidentiality

1c. Conversational Data Retention and Your Rights

Confidentiality and Security

Newsletters Or Other Electronic Communications

Tracking Technologies

Mobile Analytics

Log Files

Where We Store Your Personal Data

Your Data Rights

Uses Made of the Data

Legal Bases Of Personal Data Processing

Disclosure of Your Data

Data Retention

Withdrawal of Consent for Processing Activities

Links to Third Party Sites

Social Media Widgets

Use of Noah AI by Minors

Data Posted on Forums

Changes to our Privacy Policy

Contact

Data Transfer